The service is targeted at the Public sector industry in South Africa. Market strategy As part of the government initiative to help municipalities obtain clean audit opinions, there is an opportunity for Workmate to make a difference in the public sector through the experience of our team. We plan to enter the market through alliances with our business partners (Camelsa Consulting Group and Involve) who already have a market share in the industry as well as partnering with CQS Technology. We will sign agreements for projects to be undertaken. Marketing plan The service is valuable to customers because it will enable them to achieve clean audit reports as well as efficiencies in monthly reporting and preparation for audit. Partnering with other consultants (Camelsa and Involve).